Our Story | URevolution


Our Story

Shop now to give back! Your purchase supports Disabled artists and writers.

URevolution™ is a social enterprise on a mission to change the way we talk about health. We're a collective of Disabled content creators and artists who want to make the world more inclusive. Your purchase supports that.

Photo of person wearing Uncomfortable Revolution Embrace Diversity T Shirt. The shirt is white with text written in all black caps: If you embrace diversity but ignore disability you're doing it wrong.

We started with the question: what if we weren't ashamed of disability or chronic illness?

What if we didn't have to hide it, or even "overcome" it? What if the whole world thought that way? Sounds simple, but we still live in a world where there isn't a strong culture that highlights disability or chronic illness in a positive or authentic way. We never see ourselves in the media. And when we do, it's usually some stereotypical representation. After launching a lifestyle magazine for people living with chronic illness or disability in Spring 2018, we wanted to find a way to create a visual culture around disability - and a kickass one at that. 


Celebrating inclusion.

A woman model with Downs Syndrome wears an Uncomfortable Revolution Inclusion Tee-shirt in white. The Inclusion logo spells the word INCLUSION in all caps in rainbow colors. There are four characters walking among the letters: one is a plus-sized woman wearing glasses and carrying a cane. The other is a young man in a turban. The other is a female wearing a prosthetic leg. The fourth character is a woman with an afro seated in a wheelchair.

We want to create things that celebrate what makes us different. We want people to proudly identify and make no apologies for who they are. 

The future is inclusive.

URevolution is the lifestyle brand of the future: where Body Positivity includes our medical conditions, neuro-diversity, and 'mismatched' bodies. Where diversity transcends ticking some boxes like a marketing experiment. Where everyone is welcome and represented no matter their ability, color, gender, religion, or sexual orientation.

Stay in the know.

We're always sketching, designing, doodling, and so we add new items to the shop pretty frequently. Stay in touch with us so we can let you know as we have new gear. For wholesale and corporate orders, contact us.


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